Bournvita, a health drink brand owned by Mondelez India, has denied the claims made by a social media influencer regarding the high sugar content of their product. The influencer, Revant Himatsingka, claimed in a video that the health drink contained sugar, cocoa solids, and a cancer-causing colourant.
In response, the company stated that the video posted by Himatsingka was “unscientific” and made “false and negative inferences”. The company said that the video has created “panic, anxiety, and questions the trust that consumers have bestowed on brands like Bournvita.” The company also clarified that its product adheres to quality standards and complies with the laws of the land, and has been scientifically formulated by a team of nutritionists and food scientists.
The video posted by Himatsingka was deleted after being served a legal notice by the company, but it had been widely circulated on social media platforms and garnered millions of views.
Bournvita.. is it… I'm Shocked 😳😳😳😳
I am a victim from childhood #bournvita #childhood #victim #young #india pic.twitter.com/gmiI3tci4e
— Prof Dr Shibu A (@shibu_prof) April 5, 2023
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